A new sports bar has entered the chat. Almost Friday Sporting Club opened over the weekend at the corner of 4th Avenue and Peabody Street. If the name sounds familiar, there’s a reason why. Here’s what to know about this off-Broadway gathering place.
The concept
This is the first physical bar and restaurant concept by Almost Friday Media, the team behind popular Instagram accounts @friday.beers and @almost.friday.
The brand — which has a combined ~2 million following across its accounts — translated its online presence into a brick-and-mortar with indoor-outdoor areas, a dance floor, a gaming area (think: board games, arcade games + a beer pong table), and a VIP room.
The menu
The sporting club features several menus — game night, game day, brunch, and beverage — with specialty items like the “brunchiladas” (chicken, jack cheese, pico, avocado, and egg); a boozy spin on juicebox drinks with “capri funs,” a frozen “fratpuccino” (vodka, cold brew, cacao, and simple syrup), and a chicken tender tower with three tiers of tenders, sweet potato tots, fries, corn dogs, and dipping sauces.
Patio and dining room reservations can be made through Resy + the bar seating is first-come, first-served.
The vibes
The 5,500-sqft space seats up to 155 guests and is filled with pop culture decor, sports jerseys + inside jokes that the brand’s social media following will understand.
Another unique feature is Almost Friday’s partnership with sports betting platform BetMGM, which allows guests to register to place sports bets through a special link provided by Almost Friday Sporting Club.
If you go, the restaurant is accessible through a street side entrance on 4th Avenue.
