Support Us Button Widget

Clueing you in on the Cluster: The making of Nashville’s combination candy bar

Goo Goo Cluster is celebrating its downtown brick-and-mortar’s 10th anniversary this fall, coinciding with the brand’s 112th birthday.

A black and white photo of five people working on a machine filled with Goo Goos.

The candy’s recipe hasn’t changed year over year, but its production method has been tweaked, according to Goo Goo Cluster. | Photo via Goo Goo Chocolate Co.

Close out of Goo-gle — here’s how the nation’s first combination candy bar, the Goo Goo Cluster, got its start right here in Nashville.

Bite into the backstory

Anchor Candy Company, now the Standard Candy Company and maker of the Goo Goo, was founded by Howell Campbell Sr. in 1901. While the Cluster wasn’t the local manufacturer’s only offering — Belle Camp fine chocolates, marshmallows, and suckers were also available — it quickly became the most popular.

The Goo Goo Cluster was created in 1912 and was the brainchild of Campbell and his plant superintendent, Porter Moore. The pair mixed caramel, marshmallow, and peanuts before dipping the combination into milk chocolate. Prior to this, candy bars consisted of a single ingredient, making the Goo Goo Cluster a first-of-its-kind creation.

Minnie Pearl stands with another person at a microphone on the Grand Ole Opry stage with a big sign advertising Goo Goo Clusters behind them.

Standard Candy Company began individually packaging Goo Goos in the 1920s, allowing them to be sold in more places like the Grand Ole Opry. | Photo via Goo Goo Cluster

Nailing down the name

Standard Candy Company entered a longtime partnership with the Grand Ole Opry in 1968. Fans might remember hearing Opry stars singing, “Go get a Goo Goo... it’s good.” Despite the similarity, “GOO” does not stand for Grand Ole Opry, which formed 13 years after the candy’s debut.

Instead, it came from a conversation on the streetcar. Campbell told his fellow passengers about his new, yet-to-be-named candy. Later, a teacher asked about his son. Campbell shared his first words, “goo goo,” to which the teacher suggested that should become the Cluster’s moniker. Its first slogan followed: “Goo Goo! It’s so good, people will ask for it from birth.”

A metal table with a folded apron on it, as well as black disposable gloves and an acrylic holder with a Premium Goo Goo shell in it.

Did we mention that you get to take home your apron from class? | Photo by NASHtoday

Flash forward

The 112-year-old business is celebrating 10 years of its downtown Nashville storefront in October, which was renovated “Willy Wonka"-style in 2021.

What began with the original Goo Goo and expanded to offer the Supreme with pecans (1982) and Peanut Butter (1991), now also includes five premium Goo Goos. Don’t miss: Special collaborations, like Frothy Monkey and Elliston Place Soda Shop.

Want to get in on the action? In addition to the store’s “design your own confection” kiosks, you have the option to take three classes. Bonus: Follow us on Instagram @thenashtoday because we’ll be sharing our experience from the Taste of Goo Goo class.

More from NASHtoday
Paul McCartney? Check. Sabrina Carpenter? Check. It’s not a bad idea to triple-check this list and get your concert tickets before they sell out.
The family-owned restaurant opened its first location in San Diego in 2012.
Hockey is back — here’s how to stream the games, navigate the schedule like a pro, and cheer on the Nashville Predators this 2025-2026 NHL season.
Lend a hand outdoors at these local volunteer events.
Chapstick offers wall-to-wall screens at 1400 Woodland St.
The next election in Davidson County is inching closer on Tuesday, Oct. 7, and we’re here to help you prepare for the polls.
Step into a lush, tropical oasis to enjoy a day of luxe shopping, sips, and bites in Wedgewood-Houston.
The question on everyone’s mind… When will Nashville see peak fall colors?
These three mobile bookstores specialize in romance novels and other literary finds.
The store finds vacant retail spaces and signs temporary leases to set up shop leading up to Halloween — but locations can change each year.