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Nashville had another record year of visitor spending in 2023

Plus, the Nashville Convention & Visitors Corp shares how many visitors we can expect over the next decade and how much they will spend.

People crossing a busy intersection in front of Bridgestone Arena in downtown Nashville.

Tourists are making their way downtown, spending fast. | Photo by NASHtoday

Music City welcomed 16.8 million visitors in 2023, up from 16.2 million in 2022, according to the Nashville Convention & Visitors Corp. Tourists evidently enjoyed their stay last year, spending $10.56 billion, or approximately $29 million per day.

Of the visitors coming here, 64% are leisure travelers and 36% are in town for business and conventions, according to Tourism Economics, a research firm that studies the tourism industry.

Looking ahead

“Record-breaking” is a word you will likely see again. Projections indicate a steady rise in tourists over the next decade.

  • 17.1 million in 2024
  • 17.5 million in 2025
  • 18.1 million in 2027
  • 20 million by 2033

As the influx of visitors continues, so will the spending. Visitors are expected spend $10.84 billion in 2024 and $12.07 billion by 2027.

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