Music City welcomed 16.8 million visitors in 2023, up from 16.2 million in 2022, according to the Nashville Convention & Visitors Corp. Tourists evidently enjoyed their stay last year, spending $10.56 billion, or approximately $29 million per day.
Of the visitors coming here, 64% are leisure travelers and 36% are in town for business and conventions, according to Tourism Economics, a research firm that studies the tourism industry.
Looking ahead
“Record-breaking” is a word you will likely see again. Projections indicate a steady rise in tourists over the next decade.
- 17.1 million in 2024
- 17.5 million in 2025
- 18.1 million in 2027
- 20 million by 2033
As the influx of visitors continues, so will the spending. Visitors are expected spend $10.84 billion in 2024 and $12.07 billion by 2027.
