A new sports bar has entered the chat. Almost Friday Sporting Club opened over the weekend at the corner of 4th Avenue and Peabody Street. If the name sounds familiar, there’s a reason why. Here’s what to know about this off-Broadway gathering place.
The concept
This is the first physical bar and restaurant concept by Almost Friday Media, the team behind popular Instagram accounts @friday.beers and @almost.friday .
The brand — which has a combined ~2 million following across its accounts — translated its online presence into a brick-and-mortar with indoor-outdoor areas, a dance floor, a gaming area (think: board games, arcade games + a beer pong table), and a VIP room.
The menu
The sporting club features several menus — game night, game day, brunch, and beverage — with specialty items like the “brunchiladas” (chicken, jack cheese, pico, avocado, and egg); a boozy spin on juicebox drinks with “capri funs,” a frozen “fratpuccino” (vodka, cold brew, cacao, and simple syrup), and a chicken tender tower with three tiers of tenders, sweet potato tots, fries, corn dogs, and dipping sauces.
Patio and dining room reservations can be made through Resy + the bar seating is first-come, first-served.
The vibes
The 5,500-sqft space seats up to 155 guests and is filled with pop culture decor, sports jerseys + inside jokes that the brand’s social media following will understand.
Another unique feature is Almost Friday’s partnership with sports betting platform BetMGM , which allows guests to register to place sports bets through a special link provided by Almost Friday Sporting Club.
If you go, the restaurant is accessible through a street side entrance on 4th Avenue.