Plus, Nolensville's first fire station.
 
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76º | 54% chance of precipitation | Sunrise 6:27 a.m. | Sunset 6:57 p.m.

 

📊 Tourism by the numbers

Tourism in 2023: Davidson County’s numbers

View of 333 Commerce St. building from JBJ's Nashville.
Tourists flock to Nashville for sights like this. | Photo via @jbjsnash
If you know someone who recently hopped out the plane at BNA, they’re contributing to local tourism — an industry that brought in $10.78 billion in visitor spending in 2023.

Record-breaking numbers

According to the Tennessee Department of Tourist Development’s recently released 2023 economic impact report, last year’s $10.78 billion represents ~8% growth compared to 2022. Five local industries contributed to the all-time high stat:
  • Lodging — $2.6 billion
  • Food + beverage — $2.5 billion
  • Amusement + recreation — $2.5 billion
  • Transportation — $2.0 billion
  • Retail — $1.1 billion
A red bar graph showing the progression on visitor spending in Davidson County, TN from 2015 through 2023.

Tourism surpassed pre-pandemic levels in Davidson County in 2022 + 2023.

|

Data via Tennessee Department of Tourist Development

It’s not just the dollars that are growing, the number of tourists has also increased. Davidson County saw 16.8 million tourists last year, including:
  • 11.2 million overnight visitors (up 3.9% from 2022)
  • 5.6 million people who took day trips (up 3.4%)

For the locals

Nashvillians can take pride in knowing they live where millions of people vacation, but tourism still impacts the locals. The industry supports nearly 49,000 local jobs, and it brings in a lot of money. Last year, tourism generated $667 million in state taxes and $444 million in local taxes. If those taxes were assigned to Davidson County residents, each household would receive a $3,671 bill — that’s enough to order Noko’s wagyu brisket 131 times or attend 50+ concerts at Ryman Auditorium.

The future of tourism

Music City is expected to keep striking the right chord with tourists. Projections from the Nashville Convention & Visitors Corp suggest the number of visitors will climb to 17.1 million in 2024 and hit the 20 million mark by 2033. Meanwhile, annual spending is expected to climb to $10.84 billion this year and hit the $12 billion mark by 2027.
Asked

Which county ranked No. 2 for visitor spending in Tennessee (behind Davidson)?


A. Knox
B. Sevier
C. Shelby
D. Williamson
Test your tourism knowledge
 
Events
Thursday, Sept. 12
  • You Had To Be There: Storytelling And Improv Comedy Hour | Thursday, Sept. 12 | 6 p.m. | Third Coast Comedy Club | $18+ | Storytellers use their personal stories to set the scene at this off-the-cuff comedy show.
  • Hispanic Heritage Month Celebration | Thursday, Sept. 12 | 6-7:30 p.m. | Frist Art Museum | Cost of admission | Kickoff Hispanic Heritage Month with a chocolate tasting, gallery tours, and talks at the "¡Printing the Revolution!” exhibit.
Friday, Sept. 13
  • Taylor Swift Night | Friday, Sept. 13 | 7-11 p.m. | Game Terminal | $18 | Join the barcade for friendship bracelet stations, karaoke, themed drinks, and a costume contest.
  • Molly Tuttle & Golden Highway | Friday, Sept. 13 | 8 p.m. | Ryman Auditorium | $34+ | The Grammy Award–winning bluegrass act will be joined by opener Tophouse.
Saturday, Sept. 14
  • Second Saturday Bagel Run | Saturday, Sept. 14 | 8 a.m. | Bagelshop | Free | Join Donelson Run Club for a 3-mile run or walk, followed by a visit to Bagelshop, where you’ll receive a discount.
  • Emo Brunch | Saturday, Sept. 14 | 12 p.m. | City Winery | $25 | Fill the void at this brunch that celebrates emo music and features a DJ + Jack The Underdog.
  • Men + Women’s Stein Holding Prelims | Saturday, Sept. 14 | 7 p.m. | Bavarian Bierhaus | $10 | See if you can really hold your beer at this local qualifier that could earn you a spot in the Tennessee State Steinholding Championship — women start at 7 p.m., men at 7:30 p.m.
Sunday, Sept. 15
  • Sunday Market | Sunday, Sept. 15 | 11 a.m.-3 p.m. | Carter Vintage Guitars | Cost of purchase | The monthly market boasts local vintage vendors, handmade jewelry, live artwork, a coffee bar, and more.
Events calendar here
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News Notes
Sports
  • Athletes Unlimited Pro Basketball selected Nashville Municipal Auditorium to host its fourth championship season series. Previously, the women’s basketball competition took place in Las Vegas + Dallas. The 24-game series goes down Feb. 5-March 2, 2025 — you can make a deposit if you want to score tickets.
Transit
  • Heading to Nissan Stadium for a Titans game, maybe Sunday’s home opener? WeGo Public Transit announced all bus routes will be free on home gamedays. There are four stops directly in front of the stadium, and it will also have free shuttles for people parking downtown.
Open
  • Ready to get moving? Crew Training Club is now open in Five Points. The female-owned studio focuses on rhythm-based cycling, strength, and sculpting classes. Pro tip: Get 10% off a session through Sept. 15.
Concert
  • Rising country star Megan Moroney will bring her “Am I Okay?” tour to The Pinnacle — the forthcoming concert hall in downtown’s Nashville Yards development. Tickets go on sale next Friday, Sept. 20 at 10 a.m. for the two shows on April 9 + April 10, 2025.
Real Estate
  • The Nashville area closed on 3,086 homes in August, a 6% decline compared to a year prior. That wasn’t the only decrease last month, the average price of a single family home was $485,000 — the first time the figure has been below the half million mark in four months. (Nashville Post)
Number
  • 2,166,921. That was the total number of Nashville MTA riders in the fourth quarter of the 2023-2024 fiscal year. During the same time period, WeGo bus ridership surpassed pre-pandemic levels for the first time.
Older Adults
  • Metro officials launched the RESET program, aka “Raising Economic Security to Enjoy Thriving.” The initiative offers free financial counseling and benefit assistance for older adults in Davidson County. The program works with local partners to ensure this population knows which benefits they can receive and how to apply.
Seasonal
  • Prepare to get scared at Nelson’s Green Brier Distillery. The restaurant will host its “Haunted Distillery: A Halloween Cocktail Experience” for four nights next month — Oct. 18, 19, 25 + 26. The pop-up will feature themed cocktails, bites, and real-life haunted tales from the century-old distillery building.
Fun Fact
  • You can advertise in this newsletter with no long-term commitment or contract. Your message could be right here in as little as two days. Secure your spot.
 
Development

🚒 Fire squad goals

Nolensville opens its first-ever fire station

The exterior of the Nolensville station with a red pickup truck parked in front of it.
This $12 million station is Nolensville’s largest capital project. | Photo via Town of Nolensville
Nolensville Fire & Rescue Department (NFRD) is celebrating the completion of its new home base. The squad opened its first-ever fire station, and with a price tag of $12 million, it’s the town’s largest capital project to date.

The station is a huge step for NFRD, which was established in 2021. Construction began in May 2023, and while waiting for the building’s completion, the department was temporarily based out of a trailer on Nolensville Road.

The new station occupies 18,000 sqft at 7231 Haley Industrial Dr. Inside, you’ll find a community room, 10 bunkrooms, a workout room, offices, three food pantries, and a living room and kitchen.

Want to see the station for yourself? NFRD is hosting an open house on Saturday, Oct. 5 from 9 a.m. to 12 p.m. It will include tours, a chance to meet firefighters, fire safety education, and activities for kids.
The Buy

The Buy 9.12.24 (Affiliate)

The cutest ghost pillow to get your couch ready for fall and Halloween. Psst — choose your favorite size or get all three for an adorable trio.
More worth The Buy
 
The Wrap
 
Michael Beausoleil

Today’s edition by:
Michael

From the editor
Good morning Nashville. I’m a national editor with 6AM City — NASHtoday’s parent company — so you’ll see me helping out with the newsletter occasionally.

I’m a huge library lover, so I was happy to see that Nashvillians did their summer reading this year. According to the Nashville Public Library, August’s most popular fiction book was “Funny Story” by Emily Henry.
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