Plus, tell us your favorite fall activities.
 
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51º | Cloudy | 0% chance of rain | Sunrise 6:58 a.m. | Sunset 4:48 p.m.

 

A Nashville summer to remember

CMA Fest, Taylor Swift generate millions in tourism spending

Crowd sitting and standing on a grassy lawn in front of a large stage
Cheers to 50 years — CMA Fest celebrated its 50th anniversary in 2023. | Photo by NASHtoday
Nashville buzzed with stadium shows, major sporting events, and economic drivers like CMA Fest and Let Freedom Sing! this summer, turning up the volume on tourist spending to the tune of millions of dollars.

We can’t press rewind on the summer, but we can look back at spending estimates from the Nashville Convention & Visitors Corp.

CMA Fest 2023

CMA Fest remains Nashville’s largest annual tourism event and produces the highest level of direct spending, according to the NCVC. This year, the country music festival generated $74.7 million dollars in direct visitor spending, an increase from the previous year.
  • 61% of visitors were first-timers
  • 9% of attendees traveled internationally
  • Each visiting party spent an average of $3,244
  • Top visitor states: Florida, New York, Illinois, Kentucky, and Ohio

Let Freedom Sing! Music City July 4th

Nashville’s Fourth of July concert headlined by Brad Paisley brought in $11.6 million in direct visitor spending and attracted ~250,000 attendees.
  • 82.7% of attendees were visitors
  • 8% boost in hotel demand over last year
  • Air travel accounted for 40% of arrivals, while 60% drove
  • Top visitor states: New York, Ohio, New Jersey, Tennessee, Florida, and Georgia
NASHtoday_Preds_PlazaConcerts_Aug2023.jpg

The Nashville Predators hosted a 3-day music festival during the NHL Draft. | Photo via @predsnhl

Major sporting events

Nashvillians didn’t have to tune in to the 2023 NHL Draft and Awards this year — Music City hosted the June event for the first time. It was the most-watched NHL Draft on record, averaging 681,000 viewers, according to ESPN.

Additionally, SEC Media Days in July brought college football coaches and players to Nashville for four days of nationally televised events on ESPN and the SEC Network.

Stadium tours

Taylor Swift’s “Eras” tour hosted a total of 212,000 attendees at Nissan Stadium over three days, setting a new attendance record each night and bringing in $2.2 million in hotel taxes. On July 22, Ed Sheeran broke the attendance record with 73,874 concert-goers packed inside the stadium. Beyoncé and George Strait also took the stage this summer.
 
Events
Thursday, Aug. 24
  • Coastal Cowboy Pop-up | Thursday, Aug. 24 | 2-6 p.m. | Bodega, 415 4th Ave. S. | Cost of purchase | Shop handmade cowboy hats, shirts, sweatshirts, notebooks, and accessories.
  • Prosper Nashville Community Listening Session | Thursday, Aug. 24 | 5:30-7 p.m. | Hadley Park Regional Community Center, 1037 28th Ave. N. | Free | Share your thoughts on topics like neighborhood and community development, business attraction, job opportunities, and small business support.
Friday, Aug. 25
  • The All-American Rejects | Friday, Aug. 25 | 7 p.m. | Nashville Municipal Auditorium, 417 4th Ave. N. | $31+ | The band will be joined by New Found Glory, The Starting Line, and The Get Up Kids.
  • USO Celebrity Tour: Starring Patty Loveless (1989) | Friday, Aug. 25 | 12-1 p.m. | Country Music Hall of Fame and Museum, 222 Rep. John Lewis Way S. | Cost of admission | The TV special follows Patty Loveless and her band as they visit US military personnel in Alaska, Japan, and South Korea.
Saturday, Aug. 26
  • Guns N’ Roses | Saturday, Aug. 26 | 6 p.m. | GEODIS Park, 501 Benton Ave. | $71+ | The rock band known for “Sweet Child O’ Mine,” “Welcome To The Jungle,” and more take the stage with special guest Carrie Underwood.
  • Bianca Paige Day | Saturday, Aug. 26 | 2-9 p.m. | Tribe Nashville, 1515 Church St. | $5+ | The 13th annual Bianca Paige Day will feature live music, drag entertainment, vendors, and a silent auction.
Sunday, Aug. 27
  • Wildweed Pop-up | Sunday, Aug. 27 | 5 p.m. | Bastion, 434 Houston St. Ste. 110 | Cost of purchase | David and Lydia Jackman bring their soon-to-open Cincinnati restaurant, Wildweed, to the big bar at Bastion — dishes will be sold a la carte until sold out.
  • Movies On Tap: “Wet Hot American Summer” | Sunday, Aug. 27 | 7:30-10 p.m. | Jackalope Brewing Company - The Ranch, 429B Houston St. | $25 | Enjoy all-you-can-drink beer during the film and freshly popped popcorn — theme attire is highly encouraged.
Monday, Aug. 28.
  • Drake White: Benefit for the Brain | Monday, Aug. 28 | 7:30 p.m. | Ryman Auditorium, 116 Rep. John Lewis Way N. | $98+ | Randy Houser, Riley Green, Jamey Johnson, and more perform at this charity concert to advance research and support networks in the field of brain and mental health.
Events calendar here
Click here to have your event featured.
News Notes
Closing
  • The owners of Cedarwood Weddings announced the impending closure of the venue — 3831 Whites Creek Pk. All scheduled 2023 events will continue as planned; the property is not expected to function as a wedding venue under the new ownership.
Sports
  • The Chicago White Sox could be mulling a move out of the Windy City when their stadium lease is up in 2029, according to a report. One of the potential landing spots is Nashville. Still lots of innings left in this game, so we’ll keep you updated on the score. (Crain’s)
Biz
  • BJ’s Wholesale Club plans to open a third location in the Nashville area, this time in Goodlettsville near RiverGate Mall. The membership retailer’s future store is expected to open in early 2024 and will be hiring for ~150 positions. (Nashville Business Journal)
Outdoors
  • James Lawson High School will receive a new outdoor garden as part of the Sprouts Foundations’ 24 Gardens in 24 Hours in 24 Communities campaign. The garden, which will be constructed by volunteers on Saturday, Sept. 23, will focus on nutrition education.
Seasonal
  • Boo at the Zoo will return Friday, Oct. 13 and run through Sunday, Oct. 29. The annual Nashville Zoo event features trick-or-treating, Halloween-themed animal shows, and other fall activities like a “Scary-Go-Round” carousel and a “Monster Mash” dance area. Tickets are on sale.
Plan Ahead
  • Here’s a cheesy event we didn’t see coming. Tickets are on sale now for the Mac and Cheese and Wing a Ding Ding Festival at First Horizon Park. The event on Saturday, Oct. 7 promises 30+ kinds of mac and cheese, wings, and fried chicken.
 
Seasonal

🍂 Fall is right around the corner

Editor Skylar holds a hot coffee over a display of mini pumpkins.
Pumpkin spice and everything nice. | Photo by NASHtoday
This week’s heat wave aside, autumn is fast approaching — 30 days if you’re counting.

Nashville summers are eventful (see above), but fall in Music City is just as fruitful with seasonal fun. Cheekwood Harvest, anyone?

This is where you, our wonderful readers, can share what stories you would like to see in the newsletter in the coming weeks. Here are a few things we have in mind:
  • Regional pumpkin patches, corn mazes, and hay rides
  • Indoor/outdoor fall concerts and music festivals
  • Fall foodie and drink events — Think: Nashville Brew Fest and Oktoberfest
  • Seasonal sips at local coffee shops
Click the button below to vote on your favorite fall activities, and let us know if we’re missing something.
Asked

Which fall events in Nashville are you most looking forward to this year?


A. Family-friendly fun
B. Concerts and music festivals
C. Food and drink events
D. Round up of seasonal sips and eats
E. Other
I'm all about ____
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The Wrap
 
Dylan

Today’s edition by:
Dylan

From the editor
Are y’all tired of me using this space to talk about movies yet? The Belcourt announced a slew of new repertory programming yesterday, and I couldn’t help but share. I’m planning to catch the “Tribute to Paul Reubens” series in September so I can see “Pee-Wee’s Big Adventure” on the big screen again.
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